Esti: The Aesthetic Editor That Makes Your Feed Look Expensive

What is the Esti app used for?

Main keywords: Esti app review 
This blog is perfect for: Creators who want a cohesive IG aesthetic (feed + stories) without spending 3 hours per post

Esti is not here to plan your week. Esti is here to make your content look like it drinks sparkling water and uses matching linen sets.

At its core, Esti is an aesthetic photo editor built to help creators curate a consistent look using presets/filters and aesthetic templates, especially for Instagram content. App Store+2Esti+2

What Esti is best for

• Feed cohesion (same “vibe,” different days)
• Quick story designs when you’re out of ideas
• A “signature look” without needing pro-level editing knowledge Instagram+1

The glow-up

If you’ve ever posted a gorgeous photo and then thought, “Why does my grid still look chaotic?” Esti is trying to solve that exact problem with curated aesthetics and repeatable styles. App Store+1

Watch-outs

Aesthetic tools can make everything look polished… and also a little same-y if you rely on presets without customizing.

Hot Nerd Verdict

Esti is a visual identity shortcut. Use it to build consistency fast, then sprinkle in your originality like seasoning.

Listen to the full review on App Fabulous (Ep. 1).
Calls to action: Join the crew at skool.com/teachtechies + grab the labs at vivasmart.ai/creatorkickstart + binge App Fabulous.

How to use Esti in a 10-minute workflow 

• Pick a signature preset. Be sure it is one that fits your brand’s temperature (warm, cool, muted, or high-contrast). 
• Apply it to a batch of 6–12 photos so your grid starts with a unified base. 
• Tweak per photo by lowering the preset strength slightly, adjust exposure or shadows, and fix white balance if a skin tone looks off. Small custom tweaks prevent the “same-y” trap while keeping cohesion. 
• Export as a set and save edited photos in the same album. When you schedule or post, arrange them so colors and compositions alternate (close-up, wide, text card) to keep the grid dynamic. 
• Use story templates for rapid content, swap images, and edit copy in a template instead of building stories from scratch. 
• Add a brand color block or logo once and reuse it for consistency. 

Five quick aesthetic rules to follow 

1. Limit your palette: pick 3–4 recurring colors across photos and stories. 
2. Vary composition: mix candid shots with staged portraits and flatlays to avoid monotony. 
3. Keep margins consistent: use the same story margins or frames so assets feel related. 
4. Accent with texture: linen, grain, or subtle film grain presets add tactile warmth. 
5. Retain one unpredictable element per week: a neon sign, a bold prop, or a candid laugh keeps your feed human. 

When Esti shines (and when to be cautious) 

Best uses

 - Rapidly creating a cohesive grid for launches, seasonal updates, or portfolio refreshes. 

- Helping small teams or solo creators maintain a visual identity without hiring an editor. 

- Producing polished story sequences for announcements, sales, or evergreen tutorials. 

Limitations 

- Heavy reliance on presets can mask real lighting problems; start with the best raw image possible. 

- Some aesthetics may not translate across devices; always preview on both phone and desktop. 

- If you need advanced retouching (complex composites, precise skin work), pair Esti with a dedicated editor like Lightroom or Photoshop. Esti vs. alternatives (short comparison below) 

- Esti: design-forward templates, fast preset-driven cohesion, story-focused assets. 

- Lightroom Mobile: deeper manual control, raw support, granular color tools better for pro edits. 

- Canva: template-rich for layouts and copy-heavy designs, but less photo-first color grading. 

Pricing and value 

Esti offers a free tier for basic templates and promos; premium plans unlock full preset packs, advanced templates, and export options. For creators who value time and brand consistency, the premium cost often pays for itself by reducing editing hours and increasing post quality. 

Real-world example 

A micro-influencer selling handmade ceramics used Esti to create a muted, sunlit preset and a set of story templates showcasing process clips. Within two weeks her shop highlight looked unified, engagement on product posts increased by 18%, and she cut editing time from 2 hours per shoot to 30 minutes. 

Final thoughts 

Esti is a utility for creators who want polished, repeatable visual language without becoming full-time photo editors. Use it as a basecamp: establish a signature look quickly, then iterate with small custom edits that keep your work recognizable and real. Learn more — try a few presets on a recent batch of photos and compare before/after grids. If you want step-by-step help tailoring Esti to your brand, join our community at skool.com/teachtechies or grab creator labs at vivasmart.ai/creatorkickstart.

Remember. Esti isn’t a magic wand; it’s a framework. When used with intention (smart presets, small tweaks, and varied compositions), it becomes a powerful time-saver that elevates your brand without turning you into a full-time editor. Try one cohesive batch this week: pick a preset, apply micro-tweaks, and compare the before/after grid. You’ll likely shave hours off your workflow and gain back the most valuable thing of all: creative energy.

About the author
Justine Gonzalez is an author, speaker, and creator-educator who blends AI tools, personal branding, intercultural wisdom, and wellbeing to help people build lives that are easier, healthier, and wealthier. She hosts App Fabulous, an honest app-review podcast for creators, educators, and builders.